The November 2007 issue of Forbes Magazine has an article on the Toronto Maples Leafs, from the point of view of team valuation. I picked up the magazine and eagerly anticipated reading something about hockey. After all, hockey is the greatest sport in the world, and is very close to being the greatest thing in the world too. After reading the article I must say that Forbes managed to completely miss the point. Hockey is not about dollars and investments. Hockey is about passion and grit and the unique crunch of a well-delivered body check. The Forbes article managed to reduce the greatest game on Earth to something that made me yawn.
Forbes has a great Web site. It reports the daily news well. However, the magazine is a bore. I am truly regretting subscribing to it.