The Hockey News has decided to rank the logos of the thirty NHL teams. The team logo ranks reflect only the opinions of The Hockey News editors, but it is an interesting list. The first thing that caught my eye is that The Washington Capitals rank 22nd in a league of thirty teams. The reason give is
"Love the uniform, love the secondary eagle logo, but we need more than words for the primary."
After getting over the disappointment of my favourite team being ranked in the bottom half of the league I realized that The Hockey News was right (as they so often are). The Capital's logo is boring. A hockey stick stuck in the middle of the name of the team does not stir feelings of pride. In fact, I barely notice it. The classic logos, such at Montréal's and Boston's are emblematic. They have come to signify not just the team, but hockey itself. Now asking that The Washington Capitals be a team that is synonymous with hockey is asking a lot. In fact, given that most people in the DC area care more about bowling and poker than they do about hockey, it is even a bit silly. Still, the Caps have Alexander Ovechkin, who is perhaps the most recognizable name in hockey today, and he has signed on with the Caps for the long haul. Any attempt to build a fan base around Ovechkin is going to involve turning the Caps into one of the NHL's signature teams. To do that the Caps need a better logo. Come on fans, put on your thinking caps and let's see some ideas. After all, there is not much else to do sportswise in August.